Have You Heard About Holograms?
Holograms are a technique that allows a two-dimensional image to appear in three dimensions when projected onto a specific surface. In simple terms: it’s like a 3D photograph.
While this technology is highly popular in the event industry, it’s not limited to that space. Bright, eye-catching, and with a touch of magic, holograms are powerful visual devices that grab attention — making them an exceptional communication tool for brands.
You’ll also find holograms in museums, where they’re used to reproduce ancient artefacts or bring historic scenes to life, offering a more engaging visitor experience.
During large-scale events, holographic images are projected onto a surface placed directly on stage. That surface can be glass — or a more lightweight and practical option: tulle, a fine, nearly invisible fabric that gives the illusion of floating visuals. These projections can even interact with live speakers, blurring the lines between physical and virtual presence.
As hybrid events become the new normal, combining in-person and virtual experiences, technology is taking center stage to captivate and retain audience attention.
Which Type of Hologram Suits Which Type of Project?
🎤Human-Sized Stage Hologram
This format involves projecting an image onto glass, ultra-fine fabric, or tulle stretched across a stage. The result? A striking optical illusion that can, for instance, make it seem like someone is appearing in two places at once.
Perfect for conferences, keynotes, or stage performances.
Stage hologram of Maxime Prévot – copyright NTTRB 2019
🛍️ Display Window Hologram
Here, the image is reflected from a screen inside a hidden enclosure and projected onto the upper part of a slanted glass pane. This system is ideal for showcasing products in stores, at trade shows, outdoor events, or theme parks.
Display hologram produced for the Royal Museums of Art and History – copyright NTTRB 2021
🔺 Pyramid Hologram
A holographic device with multiple faces made of transparent glass or plastic. Because it’s visible from all sides, it offers a 360° experience, drawing viewers in from any angle.
It’s a highly effective way to spotlight a concept or product in a visually compelling way.
A High-Impact Medium for High-Impact Communication
Holograms are more than just visual effects — they’re a bold communication medium. They allow you to express your message in a memorable, innovative, and interactive way.
Whether you want to enhance your brand presence, create emotional impact, or simply stand out at your next event, holography brings a magical dimension that turns heads and captures minds.